Digital Marketing Trends in Social Media

There have been some interesting trends going on this year in digital marketing (as it relates to social media) and anyone with a business online should be aware of a few of these trends.

Web Design: Working Smart as Opposed to Hard

The Internet of today is evolving at a breakneck pace. With faster computing power and increasing access through mobile devices, any web page needs to be streamlined and highly informative. In fact, it has been shown that more than 47 per cent of all visitors expect a page to load in two seconds or less. When you combine this example with the fact that the Gold Coast is an extremely competitive business environment, it is clear why proper web design is so critical.

The Mobile Edge

Approximately 25 per cent of the Internet population now access websites with the use of a mobile phone. It is, therefore, clear that mobile-friendly platforms are another area to address. Should any site not support these devices, it is likely that a great deal of revenue will be lost. This effect is rather apparent in affluent regions such as the Gold Coast.

WordPress

Content management is another area to address. Through the use of a modular and user-friendly platform like WordPress, information can be updated quickly. This is the perfect content strategy for those who may not be entirely familiar with coding. In terms of efficient web design, this software is also quite valuable.

Designing a responsive and engaging website can be a tricky prospect, however. It is not uncommon for business on the Gold Coast to hire a third-party firm that can provide the appropriate online marketing solutions for this dynamic digital age.

Social Media Marketing Tactics to Try on Facebook

Facebook is undoubtedly the largest social media platform out there, and for that reason, it is also one of the best marketing tools in existence today. With just a click of a button, businesses can directly reach their customers and provide new info or keep them updated about existing products. It can also be a tool to make your brand get noticed more, thanks to its wide reach. These three approaches can you get optimal results from your company’s Facebook page.

How to Make Your Articles Appear on Google News

Whatever your business or industry is, there’s always a chance for you to appear in the Google News section of Google search engine results pages. Of course, this isn’t likely to happen if your competition includes global brand names, but if you belong to a niche market, being featured in the Google News section is a great way to raise awareness for your website, and ultimately your brand.

Some of the top-ranking online marketing blogs appear on the Google News section. If this is something you want for your brand, then you need to cover a lot of news stories on your blog. That’s not all; you need to optimise these posts for Google, too. The good news is, Google has made the process easier through their app, the Google News Publishing Center.

Gold Coast Marketing Tips on Reputation Management

Online reputation management goes beyond managing online reviews for your local business. It aims to build and establish a positive reputation for your brand. With today’s technology, word-of-mouth, positive or not, travels fast. To be able to control such feedback for the benefit of your business, you’ll need online reputation management.

Tips for Establishing a Good Online Reputation

- Take advantage of different social media platforms like Facebook, Instagram, Google+, and Twitter. Social media is a good way to advertise and engage with your customers. Make sure that you update these accounts regularly to increase engagement scores and encourage positive rankings.

Mobile Optimisation: A Priority among Businesses

Businesses, small or big ones, have recognised that mobile phones are becoming a bigger part of every Australian’s life, and thus had exerted considerable marketing efforts to reach out to mobile users. According to a survey from Salesforce, 84 per cent of marketers are planning on increasing or maintaining their marketing spending for this year, and their top priority is on the creation of mobile applications.

Optimising a website for mobile phones is already old news for some. In fact, almost half of businesses in Australia had already integrated mobile marketing strategies into their overall marketing a few years ago, with social media and search engine optimisation also ranking high among priorities. Analysts see that businesses are slowly becoming more focused on results, or on people actually acquiring their products and services, rather than simply building a positive online presence.

On the other hand, while there are a growing number of businesses adding mobile optimisation to their marketing endeavours, most of them struggle and are still unsure on the responsibilities and talents they should allocate for mobile marketing. A separate study showed that, while over 60 per cent of the companies surveyed said that mobile is a strategic initiative, a portion of them still doesn’t have a centralised mobile strategy due to lack of clear leadership, which makes the services of experienced marketing professional(s) valuable. Nevertheless, like it or not, mobile optimisation will be the next big thing for online marketing in the next few years. 

Finding New Business Ideas using Social Media

Entrepreneurs who are at their wit’s end trying to figure out a clever way to market their businesses online can breathe a little easier. Thanks to the Internet, the chances of having a “eureka” moment is as simple as browsing the Net for new ideas. In particular, the rise of social media has made it possible for people to use their business prowess and inject some creativity when creating a unique business plan. Browsing through the social media sites enables business owners to gain valuable insights from consumers and industry thought leaders.

The Pessimistic Brain and How to Deal with It

People remember you for the things you do. Sadly, they recall negatives more than positives.

The human brain is programmed to react to bad events more significantly than good ones. To illustrate, in a 2012 study, subjects who lost a certain amount of cash expressed more intense emotions than those who gained the same amount. When applied to a business' reputation, many people will tend to believe negative reviews, and perceive a business accordingly, even when the reviews are unfounded.

Importance of Reputation Management

One of the most nightmarish scenarios for businessmen is having negative reviews online. If left alone, these can eventually damage the business big time. Fortunately, there is a way to counter or prevent this. It’s called reputation management and it is really, really important.

A good reputation keeps loyal customers coming back, and continuously brings in new ones. Sometimes, it is not enough that your company is just known for having a specific product or service available. It should also be known for its highly-positive reputation.

Online Reputation Marketing Tips to Remember

Would you lend your car to someone who has a history of accumulating traffic tickets and being involved in road accidents? You probably won’t, right?

That highlights the importance of achieving and maintaining a sterling reputation. This is especially true in today’s digital world, where people can easily share their experiences with potential customers. With that in mind, here are a few reputation marketing tips to help preserve the business image and customer trust you’ve worked so hard to build: