The Pessimistic Brain and How to Deal with It

People remember you for the things you do. Sadly, they recall negatives more than positives.

The human brain is programmed to react to bad events more significantly than good ones. To illustrate, in a 2012 study, subjects who lost a certain amount of cash expressed more intense emotions than those who gained the same amount. When applied to a business' reputation, many people will tend to believe negative reviews, and perceive a business accordingly, even when the reviews are unfounded.

Gold Coast Marketing News: Panda 4.1 Continues the Fight for Content

To have a high SEO quality content score, each of your pages should have a clear purpose, and not just empty space or redundant text meant to trick search engines. Moreover, your main content–that is, the one that directly helps the page achieve its purpose–should be of good quality in itself. Thanks to the Panda 4.1 updates, you have a better chance to gain online visibility through Google’s search engine results pages (SERPs) than those whose sites are of poor quality. To further help you with this aspect, be sure to hire reliable Gold Coast marketing companies like Smart Business Choices as they possess the necessary knowledge to make your website as optimised as possible.
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Importance of Reputation Management

One of the most nightmarish scenarios for businessmen is having negative reviews online. If left alone, these can eventually damage the business big time. Fortunately, there is a way to counter or prevent this. It’s called reputation management and it is really, really important.

A good reputation keeps loyal customers coming back, and continuously brings in new ones. Sometimes, it is not enough that your company is just known for having a specific product or service available. It should also be known for its highly-positive reputation.

Online Reputation Marketing Tips to Remember

Would you lend your car to someone who has a history of accumulating traffic tickets and being involved in road accidents? You probably won’t, right?

That highlights the importance of achieving and maintaining a sterling reputation. This is especially true in today’s digital world, where people can easily share their experiences with potential customers. With that in mind, here are a few reputation marketing tips to help preserve the business image and customer trust you’ve worked so hard to build: