18.11.14

The Pessimistic Brain and How to Deal with It

People remember you for the things you do. Sadly, they recall negatives more than positives.

The human brain is programmed to react to bad events more significantly than good ones. To illustrate, in a 2012 study, subjects who lost a certain amount of cash expressed more intense emotions than those who gained the same amount. When applied to a business' reputation, many people will tend to believe negative reviews, and perceive a business accordingly, even when the reviews are unfounded.

11.11.14

Gold Coast Marketing News: Panda 4.1 Continues the Fight for Content


To have a high SEO quality content score, each of your pages should have a clear purpose, and not just empty space or redundant text meant to trick search engines. Moreover, your main content–that is, the one that directly helps the page achieve its purpose–should be of good quality in itself. Thanks to the Panda 4.1 updates, you have a better chance to gain online visibility through Google’s search engine results pages (SERPs) than those whose sites are of poor quality. To further help you with this aspect, be sure to hire reliable Gold Coast marketing companies like Smart Business Choices as they possess the necessary knowledge to make your website as optimised as possible.
http://smartbusinesschoices.com.au/gold-coast-marketing-news-panda-4-1-continues-fight-content/