Whatever
your business or industry is, there’s always a chance for you to
appear in the Google News section of Google search engine results
pages. Of course, this isn’t likely to happen if your competition
includes global brand names, but if you belong to a niche market,
being featured in the Google News section is a great way to raise
awareness for your website, and ultimately your brand.
Some
of the top-ranking
online marketing blogs appear on the Google News section. If this
is something you want for your brand, then you need to cover a lot of
news stories on your blog. That’s not all; you need to optimise
these posts for Google, too. The good news is, Google has made the
process easier through their app, the Google News Publishing Center.
To
be accepted in Google News, you need to have your site verified in
Webmaster Tools. Once that’s done, you can then make three major
changes, namely, update the details of your news site, label your
sections, and upgrade your section URLs.
Before
you get started with Google News, however, you need to ensure your
site is going to be eligible. Discuss your site’s eligibility with
a full-service online marketing professional.
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