Online
reputation management goes beyond managing online reviews for your
local business. It aims to build and establish a positive reputation
for your brand. With today’s technology, word-of-mouth, positive or
not, travels fast. To be able to control such feedback for the
benefit of your business, you’ll need online reputation management.
Tips
for Establishing a Good Online Reputation
-
Take advantage of different social media platforms like Facebook,
Instagram, Google+, and Twitter. Social media is a good way to
advertise and engage with your customers. Make sure that you update
these accounts regularly to increase engagement scores and encourage
positive rankings.
-
Make a blog for your business to back up your social media accounts.
You can also use this to employ local search engine optimisation to
boost your rankings.
-
Listen and respond to what the customers are saying online. Whether
they’re good or bad reviews, responding to their comments will help
you address the issue immediately or plan a strategy to improve your
products or services.
-
Apologise when needed and avoid getting into online arguments. Of
course, you won’t be able to please everybody but, if necessary,
don’t hesitate to make an apology. If an argument arises, it would
be best to stay professional and try to resolve it offline.
0 comments:
Post a Comment