There have been some interesting trends going on this year in digital marketing (as it relates to social media) and anyone with a business online should be aware of a few of these trends.
Social media has greater influence on SEO
Google is now more dependent on signals coming from social media to inform its rankings. This means that SEO strategists will have to collaborate with social media marketers to make sure their company’s clients stay on top of the rankings.
Quality content marketing is not optional
Facebook’s News Feed algorithm now requires social media marketers to provide value in their posts. This means that quality content is key to a strong social media presence. In addition to this, Facebook and Google have designed their platforms in such a way that their sites allow a more “human experience” for their online visitors.
More mobile-friendly websites
With the increase in the use of mobile devices for online searches, businesses will find themselves at a disadvantage if their websites are not mobile friendly. Online searches on mobile devices now make up over 50 percent, so any marketing strategies on web design and development should keep this in mind. Google also has a new mobile-friendly test tool to allow website owners to determine if their page is mobile responsive.
The new Twitter search engines
Twitter now has a search engine that allows users to search for published tweets. This means that your tweets can be used the same way as any online content to attract more traffic.
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